- 07.02.2019 - 09.02.2019
08:00 - 17:00
If you’ve ever run events, you’ll know that no matter how amazing they are in concept, they very rarely just ‘sell themselves’ (annoying, right?). In order to sell tickets, you need to be armed with an event marketing strategy that effectively promotes your event to your target audience.
It’s all very well having a vague idea about using social media, email and word of mouth to drive your ticket sales, but the best event marketing strategies follow a timeline and a logical sequence, each promotion reinforcing the last.
While it’s impossible to present a perfect ‘catch-all’ event marketing plan – every event is different, as is every lead time, budget and target market – there are many common tactics that should help guide you when setting out your own event marketing calendar.